Why a $20 billion automaker still cannot own Nissan.com after 32 years
In December 1999, Nissan Motor Co. sued a North Carolina computer repairman for $10,000,000 to seize Nissan.com. His legal birth name was Uzi Nissan. He spent over $3,000,000 across eight years of federal court battles, defeated the dilution claim at the Ninth Circuit, and kept his family name.